Our Story

Our Mission

To bring more joy and comfort into your life by designing thoughtful products that solve problems.

Cassey Ho is the CEO and Lead Designer behind POPFLEX.

But it wasn’t supposed to be this way.

As the daughter of Vietnamese immigrants, Cassey’s non-negotiable, pre-destined career path was medicine. Her dream of becoming a fashion designer was severely suppressed, and she ended up studying Biology on a full-ride scholarship at Whittier College.

College was an empty and directionless time until she began teaching Pilates at a local studio. It was then that she noticed a problem: she could not find a cute bag to hold her yoga mat, keys, CD, water bottle and towel. So, she decided to create her own.

This marked the beginning of her design journey.

In 2009, Cassey was graduating and wanted to find a way to keep in touch with her students before leaving. She decided to upload a Pilates workout under the screen name “Blogilates” to a site called YouTube. Little did she know that that decision would change the rest of her life.

Today, Cassey is the #1 most watched Pilates instructor in the world with over 14 million followers and 2 billion views. She has helped millions of women transform their lives and their bodies, while leading the rapid growth of POPFLEX.

From one cute yoga bag to an empire of beautiful fitness products, Cassey is finally living her childhood dream of becoming a designer and entrepreneur. Just recently, Blogilates got picked up to be a premiere brand at Target stores nationwide.

Alongside her husband Sam, COO, and a super sharp team made up of mostly women, POPFLEX is focused on creating best-in-class products to motivate you to become the best version of yourself.

Sit tight and keep watching because the journey has only just begun.